There is a back story to this, but ultimately since I've been falling more for the idea of the bagsessed brand and what it represents, I think it fits more for me than what I thought.
A bag is a personal asset that speaks directly and indirectly into your personality. We may not all "dare to wear those colors" or "your personality doesn't fit your outfit". One of those I've been told, and I know some can relate. We may not always dare to dye our hair or even commit to a nail polish color for more than a week.
But our bags do. We commit to finding the perfect suitcase for traveling and work, sports, or babies.. But purses? Bags? It just translates into a light accessory that the item you carry your things on, or even a small hint of a good starting point for a conversation. You can compliment that accessory without pointing out you naturally observed something cool. We are humans, we seek that connection.
I personally started a conversation point of purses with my mom, and we love it and enjoy watching at purses together.